The LUX Realty Angle

LUX Realty North Shore Celebrates 5 Years in Business & the Grand Opening of Their Downtown Beverly Office



LUX Realty North Shore, a privately and locally owned residential and commercial real estate firm proudly celebrates their 5th anniversary and the grand opening of their new flagship office. LUX recently took over the 3,000 sq. ft. commercial space located at 228 Cabot Street, formerly Barter Brothers Florist Shop.

“It’s hard to believe it’s been five years since we first opened our doors in Beverly Farms, all thanks to the overwhelming support of our clients, friends, and family. We are so excited to be a part of Beverly’s thriving downtown community!” says Broker-Owner Henry Pizzo. “When we began LUX Realty North Shore, we had a clear vision of providing superior Customer Service by some of the best and top-quality REALTORS® in the industry. I am proud to say our culture and vision has not changed since the Fall of 2014, although we have grown from three REALTORS® to twenty-three.”

LUX Realty North Shore offers all the services of a franchise brokerage plus the personal attention and detail our clients deserve. We love what we do, and our goal is to be your REALTOR® for life. So, call or stop by and let our passion and commitment work for you! 

LUX Realty North Shore is a boutique real estate agency serving all of Cape Ann, the North Shore, and Southern New Hampshire communities. Now located at 228 Cabot Street, Beverly, MA 01915. 978-922-1000


Northshore Magzine- 14th Annual Best of the North Shore- August 2019

We are excited to announce that we are MOVING! We'll soon be at 228 Cabot Street in the vibrant downtown Beverly community! Pop by and say hi!

Click on the image below to be taken to the online publication of the Northshore Magazine's August 2019 Best of the North Shore

LUX Realty North Shore recently welcomed REALTOR®, Nicole Reid to our team.


Nicole’s passion is helping clients buy or sell real estate throughout the beautiful North Shore. As a full-service REALTOR®, Nicole is committed to ensuring a smooth and enjoyable transaction for all parties. She’s a natural in the business with over 20 years in customer service.

Broker-Owner Henry Pizzo says, “Nicole is so good-natured and has a wonderful talent for impacting people’s lives in a positive way. We are thrilled to have Nicole with us. Her people skills have provided her with a healthy sales portfolio. Both her clients and peers certainly can attest to her friendliness, compassion, competence, and organizational skills.”

Nicole, a Middleton native, and current Danvers resident offers, “I am a people person. So, one of my greatest strengths is my ability to connect with people. I work hard to make sure that all parties feel that the sale is fair.” Nicole adds, “Making the move to LUX Realty North Shore was natural as I enjoy the energy and the close-knit feel throughout the company.”

When Nicole is not working, she enjoys volunteering with the Danvers Garden Club performing Garden Therapy at local nursing homes. Another favorite pastime is exploring the beauty of the North Shore by land and by sea with her husband and son.

LUX Realty North Shore is an independent real estate agency providing client-focused real estate services to the North Shore and Cape Ann communities.  LUX Realty is located at 30 West Street, Beverly Farms, MA 01915, 978.922.1000 and 9 Dane Street, Beverly, MA 01915 978.927.4000.

LUX Realty North Shore's latest print ad

Did you see our latest print ad in North Shore Magazine

LUX Realty North Shore- Outstanding REALTORS®. Outstanding Results. Thinking of Buying or Selling a property? Know someone that is? Let's chat! 978.922.1000 or 978.927.4000. We are here to help with all your real estate needs. 

Please click here to view property details and photos of 67 Atlantic Road, Gloucester.

Broker/Owner Henry Pizzo sits down and talks to Fox News about Open House Safety

As the Spring Real Estate Market heats up, Fox News sat down with Broker/Owner Henry Pizzo at their 9 Dane Street office to talk about Open House Safety.

Most people attending open houses are there to view the house, however, there are on occasion people who attend an open house with the intention of looking for prescription drugs or even money. If your house is on the market, that means you are trying to move.                    So, start packing!

To thwart those who may have malicious intentions:

-Collect all prescription drugs

-Collect all valuables- jewelry, checkbooks, passports, important documents, etc.

Either lock them in a safe or take them with you when you leave for the open house. This is the best way to ensure your important items are safe.

To watch the interview please click here!

Broker/Owner Henry Pizzo talks to Fox News


BEVERLY, MA: LUX Realty North Shore invites you to join us in welcoming full time REALTOR®, Betsy (Cook) Woods to our team.

A Beverly native, Betsy is an expert in residential real estate and has a thorough understanding of the North Shore market. Whether Betsy is selling a home for an estate sale or seeking the perfect house for a new client, she uses her deep roots and long-standing contacts to exceed the expectations of her clients.

Broker/Owner Henry Pizzo states, “Betsy is truly one of the best in the business, and we are very happy she decided to come aboard!”  Henry continues, “Her impressive sales record is no surprise as she has such an aptitude for sales and negotiation.”

In a business that has its challenges and is filled with emotion, Betsy provides calm and confident negotiation skills that are among the best in the business. 

Betsy says, “I’m all about building a relationship with people. Once a sale has been completed, I find that my relationship with clients shifts from professional to more personal.  LUX’s hyperlocal focus, as well as their emphasis on clients as individuals, is why this switch was a natural one for me.”

When Betsy is not working she enjoys traveling and spending her time with her husband and daughters enjoying the North Shore lifestyle!


  1. Mary Cotraro/Team Cotraro on

    Welcome, Betsy, to LUX Realty North Shore. Team Cotraro (Mike and Mary) have been a part of the LUX Family since July of 2018, We enjoy each and every day coming into the office and seeing the smiling face of Glynne, our Administrator. Henry is an excellent Broker/Owner and all of the agents are friendly and helpful. Plus...we get to be in the "Heart of Beverly" each and every day. Mike and I wish you continued Success here at LUX Realty North Shore.

    Beverly, MA- "The Garden City"

    In life, it’s important to have fulfilling social relationships and work that you enjoy and identify with… It’s just as important to find a great community and neighborhood to live in.

    So, what is there to love about Beverly, “The Garden City”? LOTS!

    With great shopping, restaurants and a fantastic arts scene, there is something for everyone.

    Commute for work and play. Beverly has 5 commuter rail stops making it easy to hop on the train and head down to Boston or up to Newburyport or Rockport

    Beaches, parks, bike paths, golf, tennis, paddle boarding… outdoor adventures are just around the corner! These are just some of the few activities that can be enjoyed throughout Beverly. 

    Offering both public and private schools as well as being home to two colleges, Endicott College and Montserrat Colleg of Art, education is right at your fingertips.

    Beverly is made up of several neighborhoods- Centerville, Beverly Cove, Beverly Farms, Gloucester Crossing, Goat Hill, Fish Flake, Montserrat, North Beverly, Prides Crossing, Ryal Side, & Shingleville. Stay tuned as we’ll be exploring each of these areas in future blog posts…

    The map is courtesy of Google Maps 2018