The LUX Realty Angle

LUX Realty North Shore recently welcomed REALTOR®, Nicole Reid to our team.


Nicole’s passion is helping clients buy or sell real estate throughout the beautiful North Shore. As a full-service REALTOR®, Nicole is committed to ensuring a smooth and enjoyable transaction for all parties. She’s a natural in the business with over 20 years in customer service.

Broker-Owner Henry Pizzo says, “Nicole is so good-natured and has a wonderful talent for impacting people’s lives in a positive way. We are thrilled to have Nicole with us. Her people skills have provided her with a healthy sales portfolio. Both her clients and peers certainly can attest to her friendliness, compassion, competence, and organizational skills.”

Nicole, a Middleton native, and current Danvers resident offers, “I am a people person. So, one of my greatest strengths is my ability to connect with people. I work hard to make sure that all parties feel that the sale is fair.” Nicole adds, “Making the move to LUX Realty North Shore was natural as I enjoy the energy and the close-knit feel throughout the company.”

When Nicole is not working, she enjoys volunteering with the Danvers Garden Club performing Garden Therapy at local nursing homes. Another favorite pastime is exploring the beauty of the North Shore by land and by sea with her husband and son.

LUX Realty North Shore is an independent real estate agency providing client-focused real estate services to the North Shore and Cape Ann communities.  LUX Realty is located at 30 West Street, Beverly Farms, MA 01915, 978.922.1000 and 9 Dane Street, Beverly, MA 01915 978.927.4000.

LUX Realty North Shore's latest print ad

Did you see our latest print ad in North Shore Magazine

LUX Realty North Shore- Outstanding REALTORS®. Outstanding Results. Thinking of Buying or Selling a property? Know someone that is? Let's chat! 978.922.1000 or 978.927.4000. We are here to help with all your real estate needs. 

Please click here to view property details and photos of 67 Atlantic Road, Gloucester.

Broker/Owner Henry Pizzo sits down and talks to Fox News about Open House Safety

As the Spring Real Estate Market heats up, Fox News sat down with Broker/Owner Henry Pizzo at their 9 Dane Street office to talk about Open House Safety.

Most people attending open houses are there to view the house, however, there are on occasion people who attend an open house with the intention of looking for prescription drugs or even money. If your house is on the market, that means you are trying to move.                    So, start packing!

To thwart those who may have malicious intentions:

-Collect all prescription drugs

-Collect all valuables- jewelry, checkbooks, passports, important documents, etc.

Either lock them in a safe or take them with you when you leave for the open house. This is the best way to ensure your important items are safe.

To watch the interview please click here!

Broker/Owner Henry Pizzo talks to Fox News


BEVERLY, MA: LUX Realty North Shore invites you to join us in welcoming full time REALTOR®, Betsy (Cook) Woods to our team.

A Beverly native, Betsy is an expert in residential real estate and has a thorough understanding of the North Shore market. Whether Betsy is selling a home for an estate sale or seeking the perfect house for a new client, she uses her deep roots and long-standing contacts to exceed the expectations of her clients.

Broker/Owner Henry Pizzo states, “Betsy is truly one of the best in the business, and we are very happy she decided to come aboard!”  Henry continues, “Her impressive sales record is no surprise as she has such an aptitude for sales and negotiation.”

In a business that has its challenges and is filled with emotion, Betsy provides calm and confident negotiation skills that are among the best in the business. 

Betsy says, “I’m all about building a relationship with people. Once a sale has been completed, I find that my relationship with clients shifts from professional to more personal.  LUX’s hyperlocal focus, as well as their emphasis on clients as individuals, is why this switch was a natural one for me.”

When Betsy is not working she enjoys traveling and spending her time with her husband and daughters enjoying the North Shore lifestyle!


  1. Mary Cotraro/Team Cotraro on

    Welcome, Betsy, to LUX Realty North Shore. Team Cotraro (Mike and Mary) have been a part of the LUX Family since July of 2018, We enjoy each and every day coming into the office and seeing the smiling face of Glynne, our Administrator. Henry is an excellent Broker/Owner and all of the agents are friendly and helpful. Plus...we get to be in the "Heart of Beverly" each and every day. Mike and I wish you continued Success here at LUX Realty North Shore.

    Beverly, MA- "The Garden City"

    In life, it’s important to have fulfilling social relationships and work that you enjoy and identify with… It’s just as important to find a great community and neighborhood to live in.

    So, what is there to love about Beverly, “The Garden City”? LOTS!

    With great shopping, restaurants and a fantastic arts scene, there is something for everyone.

    Commute for work and play. Beverly has 5 commuter rail stops making it easy to hop on the train and head down to Boston or up to Newburyport or Rockport

    Beaches, parks, bike paths, golf, tennis, paddle boarding… outdoor adventures are just around the corner! These are just some of the few activities that can be enjoyed throughout Beverly. 

    Offering both public and private schools as well as being home to two colleges, Endicott College and Montserrat Colleg of Art, education is right at your fingertips.

    Beverly is made up of several neighborhoods- Centerville, Beverly Cove, Beverly Farms, Gloucester Crossing, Goat Hill, Fish Flake, Montserrat, North Beverly, Prides Crossing, Ryal Side, & Shingleville. Stay tuned as we’ll be exploring each of these areas in future blog posts…

    The map is courtesy of Google Maps 2018

    Make your home a HYGGE Home

    The Danish way of living…HYGGE (pronounced HOO-GA) is becoming popular in the USA. The key is to keep your home pure, simple and uncluttered to create a calm and peaceful living space that friends and family want to keep returning to.

    If your home is for sale, here’s a list of HYGGE things to do before showing your home to potential buyers:

    • Declutter     
    • Choose white or light color shades to paint rooms
    • Fill your couches and beds with comfy blankets and pillows
    • Let as much natural light into your home as possible and turn all the lights on
    • Light candles and a fireplace if you have one
    • Create a spa style bathroom by adding music, candles and a big fluffy robe. Put some fluffy warm scatter rugs on the floor
    • Bring some outdoors inside with cut flowers or natural wood pieces
    • Showcase beautiful pieces of wood furniture
    • Bake an apple pie or some chocolate chip cookies to make your home smell inviting

    Cozy, warm, inviting homes SELL. Make your home a HYGGE home!



    Pat Fenton joins LUX Realty North Shore


    BEVERLY, MAPat Fenton, a full-time REALTOR® on the North Shore, has joined LUX Realty North Shore at their Dane Street office in downtown Beverly.

    Pat has been helping Buyers and Sellers on the North Shore achieve their real estate goals for over 30 years. From Boston to Newburyport and every town in between, Pat has her finger on the pulse of the local real estate market. 

    “Well-respected in the REALTOR® community, Pat is a natural fit at LUX Realty with her passion for real estate and her commitment to making her clients’ needs her number one focus,” says Broker-Owner, Henry Pizzo. “We are excited to have Pat with us and are looking forward to her energy and enthusiasm in the downtown office.”

    Pat’s honesty, knowledge and listening skills have enabled her to cultivate long-lasting relationships. “LUX’s motto of ‘Loyalty Built on Trust’ isn’t just something I can get behind, it’s the philosophy that has allowed me to be and stay successful in Real Estate,” says Pat. She believes the key to her success has been consistently providing exceptional customer service.

    A local Manchester-by-the-Sea resident, Pat can be found volunteering with the Manchester Women’s Club and enjoying the North Shore lifestyle!

    LUX Realty North Shore is an independent real estate agency providing client-focused real estate services to the North Shore and Cape Ann communities.