Blog :: 2015

LUX Realty North Shore Blog....Check out our handy Tips for Home Buyers and Sellers, Home Improvement & DIY projects, LUX Realty Press Releases, Real Estate News, and local North Shore events!

LUX Realtor Jane Meterparel Earns Seniors Real Estate Specialist (SRES) Designation

We are pleased to announce that LUX Realty North Shore Realtor® Jane Meterparel has received the Seniors Real Estate Specialist (SRES®) designation.  SRES® designees are Realtors® who have the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions in relocating, refinancing, or selling the family home. Less than 1% of all members of the National Association of Realtors® have earned this designation.

LUX Realty North Shore is an independent, boutique real estate agency created to provide client-based real estate services to the North Shore and Cape Ann communities.  LUX Realty is located at 30 West Street, Beverly Farms, MA 01915.  978.922.1000. Visit www.LuxRealtyNorthShore.com today!

 

LUX Realtor Brian Marvelley Earns Seniors Real Estate Specialist (SRES) Designation

We are pleased to announce that LUX Realty North Shore Realtor® Brian Marvelley has received the Seniors Real Estate Specialist (SRES®) designation.  SRES® designees are Realtors® who have the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions in relocating, refinancing, or selling the family home. Less than 1% of all members of the National Association of Realtors® have earned this designation.                                                       

LUX Realty North Shore is an independent, boutique real estate agency created to provide client-based real estate services to the North Shore and Cape Ann communities.  LUX Realty is located at 30 West Street, Beverly Farms, MA 01915.  978.922.1000. Visit www.LuxRealtyNorthShore.com today!

Kristin Gynda Bedell Earns Certified Buyer Representative Designation (CBR«)

We are pleased to announce that LUX Realty North Shore Realtor® Kristin Gynda Bedell has received the Certified Buyer Representative (CBR®) Designation.  A CBR® is a cooperating agent who legally represents the real estate buyer.  Their role is to help assist buyers find their desired property and negotiate for that property. Acting as a buyer’s agent, a CBR® always places their homebuyer clients’ real estate interests above those of all others, including their own. Less than one percent of all members of the National Association of Realtors® have earned this designation.

LUX Realty North Shore is an independent, boutique real estate agency created to provide client-based real estate services to the North Shore and Cape Ann communities.  LUX Realty is located at 30 West Street, Beverly Farms, MA 01915.  978.922.1000. Visit www.LuxRealtyNorthShore.com today!

"Loyalty Built on Trust"

Know, like, and trust. Three foundational necessities of any successful relationship! You may know a lot of people, and you may even like many of them. The big question is "Would you trust them to advise you about when it comes to one of your biggest financial assets?"

Trust has never been more important than it is in today's business environment, and especially in the real estate industry. According to the National Association of Realtors Profile of Sellers and Buyers, consumers rely on Realtors® for pricing and marketing more than any other services offered. That presents a measure of trust that we have the skillset and confidence to price, and the savvy to market effectively and efficiently. And yet, according to that same profile, 36% of homes listed experience price adjustments in the first 4 weeks of marketing. And that fact alone fractures trust.

You can't afford to squander the first thirty days of your home's market exposure, and we can't afford to take a chance with the public trust. Buyers know if your home isn't properly positioned in the market because, more than at any time in history, consumers who are writing the checks are more knowledgeable, and they're driving the market.

Sellers, don't be afraid to ask how we, as Realtors®, arrived at the price and market position we suggest, and don't be blinded by unsubstantiated promises, or unsupported numbers. Trust your Realtor®, and, more importantly, trust your instincts. Trust is more important than ever. We want to earn yours by telling you what you need to know rather than telling you what you want to hear. That's just good business!

Linda O'Connor, Broker, LUX Realty North Shore

Realtor« Henry Pizzo ranks in Boston's Top 20 agents on the North Shore for June 2015 sales

Lux Realty North Shore Realtor®Henry Pizzo ranks in Boston's Top 20 agents on the North Shore for June 2015 sales of $4,195,000.

BostonTop20.com is sponsored by real estate industry affiliates so as to provide consumers with the additional benefit of a one-stop-shopping platform for their real estate endeavors.

Agents are listed and ranked on a monthly basis according to their total residential sales volume closed within the North Shore (Essex County), as reported by a third party. The rankings are based solely on monthly closed residential sales volume for the month listed on the Boston's Top 20 home page. Visit http://www.bostontop20.com/realtors/henry-pizzo  for more information.

LUX Realty North Shore is a private real estate agency that provides customer-focused real estate services to the North Shore and Cape Ann communities. LUX Realty is located at 30 West Street, Beverly Farms, MA 01915. 978.922.1000. www.LuxRealtyNorthShore.com

 

 

Why You Should Use a REALTOR«

Why You Should Use a REALTOR®

For most people, buying a home is the largest financial investment they will ever make. It is the one time you can say you went shopping and spent a quarter of a million dollars (or more).

So shouldn't you work with a Realtor® to get the best advice possible for that investment?

REALTORS® Facilitate the Process

A REALTOR® is a client advocate, the market expert and the negotiating tiger all wrapped up into one independent contractor. Because REALTORS® are usually solo practitioners, they wear many hats. They are sales people, but they are also marketing directors, social media managers and data analysts all in one.

A rising number of home buyers are using REALTORS®. About 88% of home buyers purchase their home through a real estate agent or broker--a share that has steadily increased from 69% in 2001, according to the National Association of REALTOR®'s 2013 Profile of Home Buyers and Sellers.

Homeowners rely on REALTORS® to help them find the most qualified buyer and to navigate the home selling processes. Rules regarding home sales are always changing, and it is the REALTOR®'s job to stay on top of those market dynamics and pass along their expertise to their clients.

REALTORS® direct their home-buying clients to the best financing options for their situation, and they steer all their clients to make better decisions in preparation for the home buying or selling process.

For instance, a homeowner who wants to list their home might be advised to take a home equity line of credit (HELOC) before listing to make necessary repairs--because once the property is listed, a bank will not lend on that property. A buyer might be advised not to buy a car before starting or closing on a home purchase, because such a big ticket purchase would change their debt-to-income ratios and might disqualify them for a home loan.

REALTORS® Offer Great Resources

REALTORS® know the best contractors and can refer them easily to new homeowners and potential sellers. They are the link between all things real estate and the novice.

One of the REALTOR®'s most important roles is as the unbiased voice of reason. The REALTOR® is the objective set of eyes in the transaction. They help sellers see outside their personal connection to a property, and they help buyers stay level when faced with a multiple-bid situation.

A REALTOR® can help a buyer save money and help a seller to make the most money. Because they go through the home buying and selling process daily, they can warn clients of potential dangers and looming changes.

For instance, when Congress threatens to eliminate the mortgage-interest deduction, REALTORS® are at the forefront of the fight rallying to voice their support and save the measure. They are the link between housing policy and the consumer.

A REALTOR® maintains a customer-focused approach. Showing properties and writing offers is just a percentage of what happens in the course of the typical REALTOR®'s day: no two days are alike, and no two transactions are alike.

The REALTOR® is the only constant in the real estate transaction. Can you afford not to have that experience on your side?

Realtor« Sari Rochford Joins LUX Realty North Shore

Sari Rochford, a full-time Realtor® on the North Shore, has joined LUX Realty North Shore at their flagship office in Beverly Farms.

A well respected real estate professional, Sari's sales include all market segments, from moderately priced homes to luxury properties.

"Pricing a home correctly is always a key factor", says Sari, "when done appropriately, properties at all price points will sell".

"We are thrilled to have Sari on the Lux Realty team", says Henry Pizzo, owner and Realtor®, "Her success in sales is attributed to her thorough analysis and her knowledge of North Shore property values".

A resident of Magnolia, Sari is an avid runner and skier and regularly volunteers for the Gloucester and Rockport school systems. Sari also donates her time to breast cancer organizations including the American Cancer Society and Susan G. Komen and is big supporter of Imerman Angels.

Newly established, LUX Realty North Shore is a private real estate agency formed to provide client-based services to Cape Ann and the North Shore communities. Lux Realty is located at 30 West Street, Beverly Farms, MA 01915. 978.922.1000. www.LuxRealtyNorthShore.com

Realtor« Joy Munoz Joins LUX Realty North Shore

Joy Munoz, a full-time real estate salesperson on the North Shore, has joined LUX Realty North Shore at their flagship office in Beverly Farms.

A licensed Realtor® for over 10 years, Joy has a long history of successful sales to her credit. Her real estate experience include her Realtor® designations: AWHD (At Home with Diversity), ABR (Accredited Buyers Representative), SRES (Seniors Real Estate Specialist), and MRP (Military Relocation Professional).

"I am thrilled to be part of the Lux Realty team", says Joy, the Realtors® and staff are not only a great bunch of people to work with, but professionals who are truly committed to their craft". "Real estate is all about people and relationships", adds Joy, "I believe that clients are the most important aspect of any business, and I share the Lux mentality that client loyalty is built on trust".

A resident of Beverly, Joy is a long-time supporter of Beverly Bootstraps and is also an ESL teacher to adult learners of English.

Newly established, LUX Realty North Shore is a private real estate agency formed to provide client-based services to Cape Ann and the North Shore communities. Lux Realty is located at 30 West Street, Beverly Farms, MA 01915. 978.922.1000. www.LuxRealtyNorthShore.com

 

The Price is Right!

Can we try it for awhile? The simple answer to starting at a price higher than what your Realtor® recommends is simple... NO and yet it happens all the time. Realtors® inherently have two fears: 1) Not "getting the listing"; and 2) "Alienating the Seller".

According to the National Association of Realtors® Profile of Sellers and Buyers, consumers rely on Realtors® for pricing and marketing more than any other services offered. And yet, according to that same profile, 36% of homes listed experience price adjustments in the first 4 weeks of marketing.

As Realtors®, you, the Seller invite us into your home to interview for the privilege of representing your interests in the Sale. You have come to us for our expertise in marketing and selling Real Estate. In doing so, you have asked that we demonstrate our knowledge of the market and thus provide you with a suggested listing price.

The final decision on pricing is always yours, the client. You have placed your trust and confidence in your Realtor® when you have selected them to represent you in the sale of your home. Since Sellers rely on Realtors® for pricing and marketing you are doing yourself and your home a disservice by not listening to your Realtor's® suggested listing price. You are potentially putting your home OUT of the market and losing valuable time that potential Buyers would look at your home. Do you want to be part of the 36% of homes that lose 4 weeks of marketing because of a too high of a beginning list price?

In conclusion, yes, we can "try it for awhile". But the real question is - how long can you carry your home if your price doesn't work? How much will you have lost in the process? And, will that really be in your best interest?"

Remember, price is only a strategy to achieve the real goal of selling your home. A SOLD sign is the key to success and the basis of confidence, and loyalty, built on trust.  http://www.realtor.com/advice/homes-first-price-best-price/

Linda O'Connor, Broker, LUX Realty North Shore

 

Realtor« Kristin Gynda Bedell Joins LUX Realty North Shore

Kristin Gynda Bedell, a full-time real estate salesperson on the North Shore, has joined LUX Realty North Shore at their flagship office in Beverly Farms.

A licensed real estate professional for 26+ years, Kristin has earned a reputation for providing the highest level of service to her clients. Kristin's attention to detail and persistence in negotiating enable her to exceed her client's expectations time after time.

"We are excited to have Kristin on board the Lux Team", says Henry Pizzo, owner and Realtor®, "Kristin is extremely loyal to her clients and always goes the extra mile to achieve positive results for both buyers and sellers alike".

A North Shore resident, Kristin is an avid golfer and member of the Bass Rocks Golf Club, and is also a volunteer for the North Shore Arts Association. A big supporter of Cape Ann Animal Aid, Kristin has pledged to donate 5% of her gross earnings to their cause.

Newly established, LUX Realty North Shore is a private real estate agency formed to provide client-based services to Cape Ann and the North Shore communities. Lux Realty is located at 30 West Street, Beverly Farms, MA 01915. 978.922.1000. www.LuxRealtyNorthShore.com