Blog :: 03-2015

LUX Realty North Shore Blog....Check out our handy Tips for Home Buyers and Sellers, Home Improvement & DIY projects, LUX Realty Press Releases, Real Estate News, and local North Shore events!

Realtor« Sari Rochford Joins LUX Realty North Shore

Sari Rochford, a full-time Realtor® on the North Shore, has joined LUX Realty North Shore at their flagship office in Beverly Farms.

A well respected real estate professional, Sari's sales include all market segments, from moderately priced homes to luxury properties.

"Pricing a home correctly is always a key factor", says Sari, "when done appropriately, properties at all price points will sell".

"We are thrilled to have Sari on the Lux Realty team", says Henry Pizzo, owner and Realtor®, "Her success in sales is attributed to her thorough analysis and her knowledge of North Shore property values".

A resident of Magnolia, Sari is an avid runner and skier and regularly volunteers for the Gloucester and Rockport school systems. Sari also donates her time to breast cancer organizations including the American Cancer Society and Susan G. Komen and is big supporter of Imerman Angels.

Newly established, LUX Realty North Shore is a private real estate agency formed to provide client-based services to Cape Ann and the North Shore communities. Lux Realty is located at 30 West Street, Beverly Farms, MA 01915. 978.922.1000. www.LuxRealtyNorthShore.com

Realtor« Joy Munoz Joins LUX Realty North Shore

Joy Munoz, a full-time real estate salesperson on the North Shore, has joined LUX Realty North Shore at their flagship office in Beverly Farms.

A licensed Realtor® for over 10 years, Joy has a long history of successful sales to her credit. Her real estate experience include her Realtor® designations: AWHD (At Home with Diversity), ABR (Accredited Buyers Representative), SRES (Seniors Real Estate Specialist), and MRP (Military Relocation Professional).

"I am thrilled to be part of the Lux Realty team", says Joy, the Realtors® and staff are not only a great bunch of people to work with, but professionals who are truly committed to their craft". "Real estate is all about people and relationships", adds Joy, "I believe that clients are the most important aspect of any business, and I share the Lux mentality that client loyalty is built on trust".

A resident of Beverly, Joy is a long-time supporter of Beverly Bootstraps and is also an ESL teacher to adult learners of English.

Newly established, LUX Realty North Shore is a private real estate agency formed to provide client-based services to Cape Ann and the North Shore communities. Lux Realty is located at 30 West Street, Beverly Farms, MA 01915. 978.922.1000. www.LuxRealtyNorthShore.com

 

The Price is Right!

Can we try it for awhile? The simple answer to starting at a price higher than what your Realtor® recommends is simple... NO and yet it happens all the time. Realtors® inherently have two fears: 1) Not "getting the listing"; and 2) "Alienating the Seller".

According to the National Association of Realtors® Profile of Sellers and Buyers, consumers rely on Realtors® for pricing and marketing more than any other services offered. And yet, according to that same profile, 36% of homes listed experience price adjustments in the first 4 weeks of marketing.

As Realtors®, you, the Seller invite us into your home to interview for the privilege of representing your interests in the Sale. You have come to us for our expertise in marketing and selling Real Estate. In doing so, you have asked that we demonstrate our knowledge of the market and thus provide you with a suggested listing price.

The final decision on pricing is always yours, the client. You have placed your trust and confidence in your Realtor® when you have selected them to represent you in the sale of your home. Since Sellers rely on Realtors® for pricing and marketing you are doing yourself and your home a disservice by not listening to your Realtor's® suggested listing price. You are potentially putting your home OUT of the market and losing valuable time that potential Buyers would look at your home. Do you want to be part of the 36% of homes that lose 4 weeks of marketing because of a too high of a beginning list price?

In conclusion, yes, we can "try it for awhile". But the real question is - how long can you carry your home if your price doesn't work? How much will you have lost in the process? And, will that really be in your best interest?"

Remember, price is only a strategy to achieve the real goal of selling your home. A SOLD sign is the key to success and the basis of confidence, and loyalty, built on trust.  http://www.realtor.com/advice/homes-first-price-best-price/

Linda O'Connor, Broker, LUX Realty North Shore

 

Realtor« Kristin Gynda Bedell Joins LUX Realty North Shore

Kristin Gynda Bedell, a full-time real estate salesperson on the North Shore, has joined LUX Realty North Shore at their flagship office in Beverly Farms.

A licensed real estate professional for 26+ years, Kristin has earned a reputation for providing the highest level of service to her clients. Kristin's attention to detail and persistence in negotiating enable her to exceed her client's expectations time after time.

"We are excited to have Kristin on board the Lux Team", says Henry Pizzo, owner and Realtor®, "Kristin is extremely loyal to her clients and always goes the extra mile to achieve positive results for both buyers and sellers alike".

A North Shore resident, Kristin is an avid golfer and member of the Bass Rocks Golf Club, and is also a volunteer for the North Shore Arts Association. A big supporter of Cape Ann Animal Aid, Kristin has pledged to donate 5% of her gross earnings to their cause.

Newly established, LUX Realty North Shore is a private real estate agency formed to provide client-based services to Cape Ann and the North Shore communities. Lux Realty is located at 30 West Street, Beverly Farms, MA 01915. 978.922.1000. www.LuxRealtyNorthShore.com