Know, like, and trust. Three foundational necessities of any successful relationship! You may know a lot of people, and you may even like many of them. The big question is "Would you trust them to advise you about when it comes to one of your biggest financial assets?"
Trust has never been more important than it is in today's business environment, and especially in the real estate industry. According to the National Association of Realtors Profile of Sellers and Buyers, consumers rely on Realtors® for pricing and marketing more than any other services offered. That presents a measure of trust that we have the skillset and confidence to price, and the savvy to market effectively and efficiently. And yet, according to that same profile, 36% of homes listed experience price adjustments in the first 4 weeks of marketing. And that fact alone fractures trust.
You can't afford to squander the first thirty days of your home's market exposure, and we can't afford to take a chance with the public trust. Buyers know if your home isn't properly positioned in the market because, more than at any time in history, consumers who are writing the checks are more knowledgeable, and they're driving the market.
Sellers, don't be afraid to ask how we, as Realtors®, arrived at the price and market position we suggest, and don't be blinded by unsubstantiated promises, or unsupported numbers. Trust your Realtor®, and, more importantly, trust your instincts. Trust is more important than ever. We want to earn yours by telling you what you need to know rather than telling you what you want to hear. That's just good business!
Linda O'Connor, Broker, LUX Realty North Shore